It's a debated topic these days, with varying opinions. Some think hashtags no longer have a significant impact on reach, while others see them as crucial.

The truth is, hashtags aren't as powerful for boosting reach as they once were, thanks to features like the For You page and improved search on Instagram.

Don't stress too much about hashtags, but using a few relevant ones can still give the algorithm extra context.

Stick to prominent hashtags in your niche rather than generic ones like #reels or #explore. For instance,

if you're in business, use hashtags like #business, #entrepreneur, and #finance. But keep it simple; Instagram recommends using between 2 and 6 hashtags to avoid decreasing reach.

Here's a tip: put your hashtags in the caption, not the comments. Instagram's algorithm prioritizes caption content for ranking and SEO.

<aside> <img src="/icons/circle-dot_gray.svg" alt="/icons/circle-dot_gray.svg" width="40px" /> Next, Picking up the Audio ➡️

</aside>